Sports & Entertainment Marketing/Management

Day Date Assignment(s)/Comments Due Dates Links Standard(s)
1 Course Syllabus
- LMS
- Email
- OneDrive
- Computer Login Information
2 Public Relations - Chapt. #1
Introduction to Public Relations
Guided Notes
Quiz
Assignment
3 Work Day
4 Public Relations - Chapt. #2
Career Related Tips
Guided Notes
Quiz
Assignment
5 Work Day
6 Public Relations - Chapt. #3
Public Relations Planning
Guided Notes
Quiz
Assignment
SEM 4.2 Generate ideas for public relations as an element of the promotional mix.

SEM 4.3 Produce steps in the event planning process.
7 Work Day
8 Public Relations - Chapt. #4
Social Media
Guided Notes
Quiz
Assignment
9 Work Day
10 Public Relations - Chapt. #5
Search Engine Optimization
Guided Notes
Quiz
Assignment
11 Work Day
12 Public Relations - Chapt. #6
Blogging
Guided Notes
Quiz
Assignment
13 Work Day
14 Public Relations - Chapt. #7
DYI Public Relations
Guided Notes
Quiz
Assignment
15 Work Day
16 Public Relations - Chapt. #8
Public Relations Tips
Guided Notes
Quiz
Assignment
17 Work Day
18 Review Guide
19 Public Relations Test
20 Sports Marketing - Unit #1
History and Evolution of SEM
Guided Notes
Quiz
Assignment
SEM 2.2 Explain how fans can be involved in different types of sporting events.
21 Work Day
22 Sports Marketing - Unit #2
What is SEM?
Guided Notes
Quiz
Assignment
SEM 2.1 Explain the value of product research and development.
23 Work Day
24 Sports Marketing - Unit #3
Introduction to Sports Business Principles
Guided Notes
Quiz
Assignment
SEM 1.2 Validate the sports and entertainment industry as a valuable segment of the economy.
25 Work Day
26 Sports Marketing - Unit #4
What is SEM? - Marketing
Guided Notes
Quiz
Assignment
SEM 1.3 Organize the components of the sports and entertainment industry.

SEM 4.4 Determine the components of a sports marketing plan.
27 Work Day
28 Sports Marketing - Unit #5
Marketing Plan
Guided Notes
Quiz
Assignment
SEM 1.1 Discuss the components of the marketing mix as it relates to sports marketing.
29 Review Guide
30 Section Test #1
31 Work Day
32 Branding and Licensing - Unit #6
Guided Notes
Quiz
Assignment
33 Work Day
34 Promotion and Sales - Unit #7
Guided Notes
Quiz
Assignment
SEM 4.1 Create promotional tools in sports and entertainment.
35 Work Day
36 Sponsorship and Endorsement - Unit #8
Guided Notes
Quiz
Assignment
SEM 3.1 Research the role and components of sponsorships.

SEM 3.3 Appraise the impact of sponsorship in sports and entertainment.
37 Work Day
38 Ticket Promotion and Sales - Unit #9
Guided Notes
Quiz
Assignment
SEM 2.4 Compare ticket sale policies in the ports and entertainment industry.
39 Work Day
40 Game Operations and Entertainment - Unit #10
Guided Notes
Quiz
Assignment
SEM 2.3 Evaluate considerations involved in facility design.

SEM 3.2 Identify why businesses sponsor a sports property.
41 Work Day
42 SEM Communications - Unit #11
Guided Notes
Quiz
Assignment
43 Work Day
44 Review Guide Final Test
45 Quarter Final Test
46 Sports Entertainment Careers - Unit #12
Guided Notes
Quiz
Assignment
47 Work Day
48 Introduction - Lesson 1
Guided Notes
Quiz
Assignment
49 Work Day
50 Governance and Ethics in Sport - Lesson 2
Guided Notes
Quiz
Assignment
51 Work Day
52 Role of the state in sports - Lesson 3
Guided Notes
Quiz
Assignment
53 Work Day
54 Organizational behaviors - Lesson 4
Guided Notes
Quiz
Assignment
55 Work Day
56 Unit 1 Review
57 Unit 1 Test
58 Human Resource Management - Lesson 5
Guided Notes
Quiz
Assignment
59 Work Day
60 Sports Marketing - Lesson 6
Guided Notes
Quiz
Assignment
61 Work Day
62 Sports Finance - Lesson 7
Guided Notes
Quiz
Assignment
63 Work Day
64 Managing small sport organizations - Lesson 8
Guided Notes
Quiz
Assignment
65 Work Day
66 Strategy and environmental analysis - Lesson 9
Guided Notes
Quiz
Assignment
67 Work Day
68 Managing sport operations quality and performance - Lesson 10
Guided Notes
Quiz
Assignment
69 Work Day
70 Unit 2 Review
71 Unit 2 Test
72 Information technology in sport - Lesson 11
Guided Notes
Quiz
Assignment
73 Work Day
74 Sports and Law - Lesson 12
Guided Notes
Quiz
Assignment
75 Work Day
76 Sport broadcasting - Lesson 13
Guided Notes
Quiz
Assignment
77 Work Day
78 eManaging Sport Customers - Lesson 14
Guided Notes
Quiz
Assignment
79 Work Day
80 Risk Management in Sport - Lesson 15
Guided Notes
Quiz
Assignment
81 Work Day
82 Unit 3 Review
83 Unit 3 Test
84 The future for sports businesses - Lesson 16
Guided Notes
Quiz
Assignment
85 Work Day
86 Introduce Project
87 Work Day
88 Work Day
89 Semester test review guide
90 Semester test